How Cannabis Brands are Making A Difference In 2022
Cannabis brands throughout the ever expanding California industry are differentiated themselves by staying true to their roots. Giving back to the community is laying the groundwork for other cannabis brands to make a difference in not only their business but the overall cannabis industry. With many states, such as New York pushing for cannabis licenses for those unfairly affected by past cannabis laws, social equity is becoming one of the biggest drivers behind the legalization of recreational and medicinal cannabis.
It isn’t just the cannabis industry focusing on social issues and equity, either. A recent survey conducted by Sprout Social highlighted that over 70% of consumers wanted brands to take a bigger stand on social and political issues.
Let’s take a look at a few of our favorite cannabis brands that are making a clear and positive difference to their communities, in the industry and in people’s lives.
Wyld Cannabis
Wyld is a Canadian brand that has a strong focus on environmental sustainability, health and wellness, social and racial justice, and the failed war on drugs. Head over to their website to check out some of the exciting ways that they’re tackling social responsibility.
Jetty Extracts
Jetty Extracts has been running its Jetty Shelter Project since 2014, which aims to provide free cannabis products to cancer patients. As of the time of writing, Jetty Extracts Shelter Project has helped more than 1,000 people access high-quality, free cannabis products.
Pure Beauty
At Pure Beauty they are well aware of the historical injustice within the cannabis industry and understand that they have a responsibility as an ethical cannabis business to try and correct it. They want to use their voice to make the voice of the community heard, diverse, and most importantly, fair. They donate a portion of proceeds to fund a program that assists currently incarcerated and past incarcerated people. They are committed to being part of the solution, not the problem.
Kikoko
Rule number six of Kikoko’s Six Unbreakable Rules of Doing Business is Make An Impact, and part of making an impact is giving back to the community. They donate cannabis products to cancer compassion projects so that cancer patients can better access natural products that help them. They also proudly support the Last Prisoner Project, which is an organization fighting to free 40,000 prisoners currently behind bars on non-violent cannabis charges.
