Will Senn founded Urbn Leaf in San Diego back in March of 2017 as a medical-only dispensary. Fast forward to 2020, he just opened his fourth medical + recreational dispensary in California and plans to open another 4 in the next year. Prior to opening Urbn Leaf, Will created several highly successful cannabis trade associations such as the United Medical Marijuana Association, the Patient Care Association (one of the first medical marijuana industry associations in the country), the Alliance for Responsible Medicinal Access and most recently, The Global Alliance for Cannabis Commerce. Plus he’s been recognized by High Times as one of the top 100 most influential people in the cannabis industry. Now let’s dig a little deeper into how Urbn Leaf began, where the business is headed, and what it takes to make it in the cannabis industry.
Now let’s dig a little deeper into how Urbn Leaf began, where the business is headed, and what it takes to make it in the cannabis industry.
HERE’S A SHORT Q&A WITH OUR FOUNDER WILL SENN:
What led you to start Urbn Leaf in San Diego?
San Diego has been my home since 2003. I moved down here to attend college at SDSU and never left. There’s no better place in the world to live.
What does a typical day in the life of Will Senn look like?
My day starts with early morning calls before heading into the office for anything scheduled. Followed by phone calls and meetings then more phone calls and meetings about having more meetings.
Is there anything you wish you would’ve known when you started in the industry?
I wish I would’ve known how much of a roller coaster I was in for. I feel like every time we turn around regulations are always changing.
When you’re not at work, what do you like to do for fun?
Sleep. I’m kind of a foodie. Eat great food. I love to check out new restaurants and local hot spots.
What’s been your favorite ‘Feel Good’ memory from the past three years?
Our entire team on the evening of December 31, 2017 pulling an all-nighter in the warehouse prepping for the big year ahead. We had a line down the block starting at 4 am in the morning.
What are some of your favorite cannabis products?
For edibles, I love gummies. A few of my favorites are the watermelon Sluggy’s, watermelon lemonade Camino’s, and Kiva’s seasonal Camino gummies like the blood orange flavor. For flower, a good OG has always been my go to.
Are there any resources that have helped you over the years?
The local state and federal trade groups I’ve been a part of have been a huge resource for knowing what is happening and where the industry is headed.
What is one common myth about working in the cannabis industry that you’d like to debunk?
That everyone who owns a Cannabis company is rich. This is fake news.
If you could give advice to anyone looking to get into the industry, start their own cannabis business, or lobby for cannabis policies, what would it be?
Start on the ground floor and understand the culture of the industry. You have to know where the industry has been to know where it is going.